Guides

A small library of short, practical guides exploring the origins, evolution, and character of different spirits. Written to inform, not to sell—then linked to the relevant collection if you’d like to browse what’s currently available.

Start here

If you want a classic starting point, begin with Whiskey or Tequila.
For something earthy and smoke-forward, read Mezcal.
For crisp, botanical styles and cocktail versatility, start with Gin.
For modern, low-effort options, read Ready-to-Drink Cocktails.

All Guides

The Origins and Evolution of Whiskey

Grain, yeast, oak, and how regional traditions became styles.

The Origins and Evolution of Tequila

Blue agave, protected origins, and modern tequila styles.

The Origins and Evolution of Mezcal

Roasted agave, artisanal traditions, and terroir in a glass.

The Origins and Evolution of Rum

Sugarcane, still styles, and the world’s most diverse spirit category.

The Origins and Evolution of Gin

Juniper, botanicals, and the modern gin revival.

The Origins and Evolution of Vodka

Texture, neutrality, and why “smooth” is a real design choice.

The Origins and Evolution of Liqueurs

The flavor toolkit: citrus, herbal, coffee, cacao, and bittersweet classics.

A Short History of Wine

Fermentation, tradition, and how place becomes flavor.

The Rise of Ready-to-Drink Cocktails

How convenience evolved into a quality-driven category.

21+ only. Please drink responsibly.